Star Stable players are twice as likely to report feeling more self-confidence compared to girls who play other games (61 percent compared to 29 percent).72 percent of Star Stable players said playing games helped them make new friends in real life (versus 49 percent of other girl gamers), while 80 percent of Star Stable players said playing games helped them make new friends online (versus 58 percent other girl gamers). Games are an important part of children's social lives.
Star Stable players are best at staying connected with friends. 85 percent of Star Stable players said that games helped them stay connected to friends (versus 55 percent of other girl gamers). Star Stable players reported significantly more self-confidence and improved ability to form friendships online and offline. The results from this US-focused survey showed a positive and undeniable benefit that transcends the game. "We are enormously proud to have helped transform the games landscape for girls and have extended that vision - to inspire girls and young women and create pro-social, inclusive environments - across all our entertainment channels."Įarlier this year, Star Stable partnered with research firm The Insights Family to explore the impact of games on girls and young women, and how Star Stable measures up. And now, 10 years later, we have millions of players in 180 countries playing in 14 languages," said Johan Sjöberg, CEO, Star Stable Entertainment. "Video game experts told us not to create a game for a female audience they said, 'girls don't play video games.' We did it anyway. New players join fans who have been playing since Day One. It continues to see steady growth of its player community and has consistently attracted new fans, with a 40 percent surge in first-time registrations in 2020 alone. Despite critics and doubters 10 years ago, Star Stable Online is now celebrating the success and social impact of a game that became the top-rated and fastest growing horse game in the world. Founders were on a mission to create a game with strong, powerful girls at the center of the experience. 15, 2021 /PRNewswire/ - In 2011, Star Stable Entertainment launched its flagship product, Star Stable Online, a multiplayer role-playing horse adventure game that has been played by millions of loyal gamers around the world.
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